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Reaching Out: How Academic Leaders Can Communicate More Effectively with their Constituencies
By Clay Schoenfeld, Linda Weimer, & Jean Lang

“Leadership is communication and communication is leadership.” No truism could apply more aptly to any leader than to department chairs, deans, directors, vice presidents, chancellors, or presidents – and all other college and university administrators – regardless of rank or assignment.

Written exclusively for higher education administrators by a team with considerable experience in academic administration and communication, Reaching Out takes you through the 15 phases in the process of communicating with your constituencies. Each chapter contains examples of typical academic unit communication plans, programs, and projects.