Paul Cobley

PrefaceDavid Machin and Tom Griffiths
Abstract: It has been argued that categories of
popular music are difficult to pin down but can be defined by
sets of discourses about what that music means, whether it is,
for example, authentic, gritty, aggressive, or soulful. But
there have been no systematic analyses of the discourses
realised by the music itself. Musical motifs in melody, kinds
of instruments, arrangements, rhythm, distortion, etc., all
have meaning potential that in combination allows them to
signify particular discourses associated with music and
society. In this paper we apply semiotic theory to explore the
idea of developing a phrase book of meaning potentials for one
category of music that came out of Indie music in the early
1990s, Britpop.
Sabrina Mazzali
Introduction Excerpt: In the following we aim at
showing, first, how the use of images for the illustration of
literary texts actualises the “understanding by seeing” maxim
and, second, how not only perception, but also interpretation
and inferential reasoning come into play. Accordingly, in the
central part of this paper we first present a semiotic
typology of images highlighting the different semiotic
relationships they hold with the text and, second, we describe
some problems of interpretation that images of different
classes of this typology can entail. We develop those issues
on the basis of concrete examples of pictures drawn from “The
World of Dante” (from now on, WD), an online hypertextual
transposition of Dante’s Divine Comedy providing a rich
illustration of the Inferno, in which only images are used in
order to comment on the literary text. The central part is
preceded by two paragraphs, one devoted to the framework
concept of the “understanding by seeing” maxim and one to
characteristics of images as analogical signs. It is precisely
from these characteristics that we derive the problems of
interpretation that hinder an “automatic” actualization of the
“understanding by seeing” maxim.
Jan Voss
Abstract: This article analyses the computer’s
potential to mediate between different sign systems. The
digital sign system standing in the centre has potential which
by far exceeds the possibility to transmit information over
high distances in very short time, for example via email. It
is rather a universal and independent sign system that can
hold information designed for various channels of perception
with the potential to re-code the information for other
channels of perception. Therefore, digital signs and suitable
output devices make it possible to listen to a picture! The
detailed description and analysis of the production process of
a certain piece of music called 'fourteen'
exemplifies possibilities of trans-coding and shows more
possibilities of mediation. But, it is not only the digital
sign system itself that enables us to aestheticise an idea and
make it sound, vibrate, shine, freeze, ...
Nick Haeffner
Abstract: This paper explores ways of approaching
issues of filmic realism (practice and theory) through a
dialogue with screen writer Tony Grisoni about the film In
This World (Michael Winterbottom, 2002). Through this dialogue
the importance of creativity, practical concerns, social
awareness, negotiation, and dialogue in the making of the film
are brought out. The paper also makes a case that these
concepts should be used to guide semiotic criticism and media
studies pedagogy at a time when high theory risks floating
free of the practical realities of making films.
Merja Bauters
Abstract: The term “media” is problematic, because
it is used in several ways depending on the discipline and on
the goal of the discourse. For example, in media engineering
the meaning of the term media shifts between technical
applications of transformations and designation of the data by
the channels processing the data—like visual, olfactory,
tactile, and other channels. Another way to understand the
notion of media is through its ability to present the world by
means of signs. In this light the term “sign” is too narrow
and could be replaced by the term “medium,” as Peirce has
noted. Here, media have been understood as an equivalent to
signs, as something more fundamental than technical media.
Following Peirce, we can assume a sign as a medium that tends
to represent its object-correlate as a source of an effect,
which is the Interpretant. The process of mediation, or in
other words, sign action (semiosis), is active all the time.
From this perspective, there are no “new media”; rather there
is a continuous process of mediating and interpreting signs.
Signs can be perceived either by visual, olfactory, tactile,
acoustic senses or by mental processes, because there are also
ideal signs carried in the mind. Different signs emphasize
different sensory channels and different technical artefacts
to present them. Changes in technological means or dominance
of some sensory channels may not change the actual mediation
process. These changes may transform the result of the
mediation process or the result may remain the same. In other
words, the signs and the interpretations of them are in
constant motion; the process of semiosis does not stop. It may
be considered possible to halt but even in these seemingly
halted moments semiosis still goes on undetected.
Pierpaolo Martino
Abstract: This article investigates the complex
artistic experience of the British singer Morrissey from his
early years with Manchester pop band The Smiths (1982–1987) up
to his solo years (1988 and beyond), focussing on the artist’s
capacity for engaging in complex dialogues with writers, film
directors, and other cultural icons and texts from
contemporary pop(ular) culture. In order to read Morrissey as
a living sign and a living text—whose meaning is constructed
in dialogical interactions with other signs and texts—this
analysis relies on different semiotic approaches and
categories such as Bakhtinian dialogism and carnival,
(cultural) iconicity, intertextuality, and cultural (and
intersemiotic) translation theory.