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.Professor Marcel
Danesi, the distinguished scholar at the the University of
Toronto, has once again produced a significant treatise, this time
on metaphor and its cultural significance. Professor Danesi's
outstanding research includes groundbreaking work in the aras of
linguistics, semiotics, communication, and Italian Studies. Poetic
Logic is an informative and enlightening synthesis of his work in
these fields. In particular, Professor Danesi provides an
historical overview of metaphor research including the Greek
philosopher Aristotle (384-322 BCE) and the Neapolitan philosopher
Giambattista Vico (1688-1744). Professor Danesi then proceeds to a
discussion of contemporary discussions of "metaphorology" with his
usual clarity and lucidity. Professor Danesi has a gift of making
complex topics comprehensible and intelligible. In this important
volume, he shows how metaphor permeates our lives and how it
shapes every aspect of our culture. This book is essential reading
for anyone who wishes to understand how language shapes and
affects our daily lives. This is an outstanding volume in the new
Atwood Publishing series, "Language and Communication," under the
general editorship of Marcel Danesi and Linda J. Rogers.
— Frank Nuessel, University of Louisville
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