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.Professor Marcel Danesi, the distinguished scholar at the the University of Toronto, has once again produced a significant treatise, this time on metaphor and its cultural significance. Professor Danesi's outstanding research includes groundbreaking work in the aras of linguistics, semiotics, communication, and Italian Studies. Poetic Logic is an informative and enlightening synthesis of his work in these fields. In particular, Professor Danesi provides an historical overview of metaphor research including the Greek philosopher Aristotle (384-322 BCE) and the Neapolitan philosopher Giambattista Vico (1688-1744). Professor Danesi then proceeds to a discussion of contemporary discussions of "metaphorology" with his usual clarity and lucidity. Professor Danesi has a gift of making complex topics comprehensible and intelligible. In this important volume, he shows how metaphor permeates our lives and how it shapes every aspect of our culture. This book is essential reading for anyone who wishes to understand how language shapes and affects our daily lives. This is an outstanding volume in the new Atwood Publishing series, "Language and Communication," under the general editorship of Marcel Danesi and Linda J. Rogers.
Frank Nuessel, University of Louisville


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