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Poetic Logic
by Marcel Danesi

Homo sapiens is a "meaning-producing" species. The ability of our minds to create these meanings is termed poetic logic. The use of metaphor to create and communicate ideas is so commonplace and pervasive as to go unnoticed. We no longer are aware that a metaphor is truly a metaphor because it is so entrenched. These metaphors permeate our thought processes, are exemplified in our language, and are reflective of our cultures.